Anthony Lucas knew of his passion for pleasing people before he even realized his innate talent for baking cookies. While attending San Francisco State University to study accounting and engineering, Anthony started his baking career as most flukes in life begin: on a whim, after jovially being encouraged by a friend. Teaching himself to bake through a critical analysis of the process of making each batch and paying attention to how each individual cookie baked, he embarked on his quest for the perfect people pleaser cookie.
Selling cookies out of his car throughout the Bay Area, Anthony began to listen to the feedback of his diverse clientele. By concentrating on what his customers wanted, he was able to use his natural business instinct and savvy to create high-quality, high-demand cookies. Anthony has always seen his customers as his friends—and no friend gives a friend a subpar cookie!
While trying to think of a name for his burgeoning company (The Good Cookie? AC’S?), a friend remarked how people were always talking about and asking for “Anthony’s Cookies.” That same night, Anthony stayed up with an old high school comrade who happened to be a graphic designer and created the name and logo that still exists today.
It was a loyal customer who recognized that Anthony’s love of math was probably where his intuitive inclination for baking came from. The success of the entire baking process has relied on Anthony seeing everything from the recipes to the store operations as a formula--a strength that has carried him through many changes and extraordinary growth.
The progression of Anthony’s Cookies has been amazing and unprecedented. From a hand mixer to a small Kitchen Aid to a large industrial Hobart mixer, his baking capacities have continued to grow to remarkable levels. From a home oven to large industrial convection ovens, Anthony’s Cookies now produces thousands of cookies every week. From selling out of his car to a celebrated store in the Mission district of San Francisco, Anthony has become an established and lauded baker and businessman. From small projects to supplying corporate offices, Anthony loves to share his product at every possible level. From a small base of clientele to a household name in the city of San Francisco to a company that attracts people nationally and internationally, Anthony’s Cookies continues to provide perfect cookies to people worldwide and satisfy one of life’s most simple pleasures.
What’s next for Anthony’s Cookies? We are excited that our expansion goals will not only include opening more stores within the greater Bay Area as well as the Peninsula, but will also incorporate another simple pleasure…ice cream! Look forward to the continued quality and integrity that you have grown to know and love, along with our unparalleled customer service, all over California…and hopefully, the world!